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We should try to think of athletic-event-ish names for these. Some possibly-useful affixes: "-thlon", "-astic", "tri-", "dec-"
- evading the issue
- hiding behind legalities (e.g. USOC's "we have to viciously pursue everything that vaguely sounds like our trademark maybe or else we might lose it!")
- enactment of special legislation (e.g. USOC has a special US law protecting their trademark -- because they require this of all participating countries)
- swatting flies with a sledgehammer
- general hypocrisy