But stuff is what everything else (and most especially ads) are trying to deliver.
What Apple's got to offer is probably next-best: ideally, a solid set of hardware -- desktop, laptop, and a massive shit-ton of mobile devices. Things you can hold, or at least put your hands on.
Things which don't have to be a channel for slamming more crud down the users' maws (though Apple does seem to be moving rather distressingly in this direction). Which means a much better experience, overall.